Hire a teacher; not a salesman.<\/em><\/h2>\nPrice<\/h2>\n
Did someone say elephant in the room? Price can be the most infuriating thing to wrap the mind around for both the client and the web\u00a0design firm. Price has many variants and it really does vary by project. It is true that some clients take quite a bit more time than others even if the scope of work is nearly identical. But a good web design firm works through pricing by average profitability and is extremely clear and precise with their estimates.<\/p>\n
Red Flag:<\/span> If a firm delivers a proposal for a small project with a large estimate gap (like $5,000 \u2013 $10,000), beware. For smaller projects, this usually means\u00a0they have not prepared thoroughly and are unsure how they\u2019re going to be building the system out. Also be on the lookout for a generic \u201chourly guesstimate\u201d. For larger software builds or unique projects with a lot of ambiguity, sometimes hourly estimates are the only way.<\/p>\nBottom line: The more specific the scope of work is (and the more prepared you are as a client), the more specific the firm should be in delivering their itemized, priced-out proposal.<\/p>\n
At ASC Creative<\/span>, we keep our pricing as transparent as we possibly can. We track how profitable each project is and adjust our pricing accordingly from time to time. We have an online quote builder that helps you get prices for the functionality that you are looking for.<\/p>\nTimeline<\/h2>\n
Delivery timeline and process go hand-in-hand. It is impossible to have an accurate timeline that doesn\u2019t clearly reflect the process that the web design firm plans to use. The timeline doesn\u2019t need to have exact dates cooked in to the proposal, but there should at least be expectations being managed here. In other words, does the proposal have clear steps and stages?<\/p>\n
Red Flag:<\/span> The biggest red flag we\u2019ve seen in regards to timeline is simply how responsive the firm is to emails and phone calls. The second biggest red flag that we\u2019ve seen relates to your participation in the delivery; Is it clear what you (as the client) should be working on?<\/p>\nAt ASC Creative<\/span>, we clearly define each step in our process in our proposal, and the expected delivery time for major steps. But we are also very clear that, in our experience, most delays are related to delays to receiving content received from the client and timely feedback. We try to make it clear to the client what they can be working on while we do much of the ground work.<\/p>\nWhat\u2019s the process?<\/h2>\n
Don\u2019t be afraid to ask detailed questions here. A web design firm\u2019s process shouldn\u2019t just cover the steps we\u2019re all going to go through, but why are we going through this step. Why should we wireframe before we design? Why should we get content before we build? What\u2019s the track record of the process and how was it developed?<\/p>\n
Red Flag:<\/span> This step is the hardest for an web design firm to articulate because the project size and scope, and client’s willingness and availability after the design process and the other services provided by the web design company. BTW, a web design process should be more specific than, \u201cDevelop Strategy, Build, and Launch!\u201d. That\u2019s not a process, that\u2019s a tagline.<\/p>\nAt ASC Creative<\/span>, our process is constantly being refined based on past project and what anticipated changes in technology. What you can expect is that we will walk through each step of our process from the very first phone call and provide details for every step we go through.<\/p>\nWhat strategies and framework do you use?<\/h2>\n
This is a great question to ask because the answer you receive typically reveals how customized and flexible your new website will be. If a web design firm plans to purchase a pre-made theme and cram your content into it, it doesn\u2019t really matter the strategy and framework because it can\u2019t be changed anyway.<\/p>\n
Red Flag:<\/span> Be on the lookout for designers who are just building something for it to look pretty. In this day and age, your website has to do something more, whether it be integrated to your operations platform for scheduling, querying inventory or production capabilities,or getting detailed quotes.<\/p>\n\nOriginality isn\u2019t the primary goal of design, effectiveness is.\u201d<\/em> -Seth Godin.<\/p>\n<\/blockquote>\nIf you are not asked your goals for the new site, you can expect you won\u2019t meet them.<\/p>\n
At ASC Creative<\/span>, we build each and every website through visual storytelling described in the mockups. This allows us to craft a narrative visually that accomplishes goals. We use standard frameworks that allow maximum flexible for growth and integration.<\/p>\nWhat technologies do you plan to use?<\/h2>\n
This is an important question since their response usually shows how long they took to research the problems you originally laid out. Make certain that you are getting clear answers on questions such as, \u201cHow do you plan to build out our billing platform?\u201d, \u201cWhat payment processor do you plan to use, and why?”, or “How will you get access to our accounting\/order entry\/inventory management\/CRM applications”. Even if you don\u2019t know the best solution, make sure they\u2019ve thought about it before you begin.<\/p>\n
Red Flag:<\/span> Don\u2019t be intimidated through these conversations. If you feel like you\u2019re getting \u201csold\u201d and not \u201ctaught\u201d, run. Get clear answers before you start.<\/p>\nAt ASC Creative<\/span>, we try our very best to approach each proposal with the heart of a teacher. Remember that Einstein said, \u201cIf You Can\u2019t Explain it to a Six Year Old, You Don\u2019t Understand it Yourself.\u201d<\/p>\nWhat\u2019s the plan for ongoing support, maintenance, security, and updates?<\/h2>\n
This is an area that most clients ignore or forget. Let\u2019s say you choose a firm and they do everything right. They build out a beautiful site on time that accomplishes goals, they\u2019re great to work with, decently priced, and great teachers and communicators. But even if all that goes wonderfully and there is no plan to maintain the site for long-term (or training on how you can edit your own new site), it will fail within months.<\/p>\n
Red Flag:<\/span> Don\u2019t get tricked into using a system that isn\u2019t easy to update yourself. Make sure there is a plan in place for every major disaster. Make sure your web designer has a defensive game plan.<\/p>\nAt ASC Creative<\/span>, we highly suggest that our clients get on our hosting, maintenance & security (including backups), because we have taken years to build these plans, and we continuously update them. We have had situations where, during a site hack, we can restore from our backups and be online in a matter of minute or hours. We’ve also unfortunate experiences where the client insisted on their own hosting and it took us days to recreate the original site (after years of client changes).<\/p>\n\nMy favorite story is when we moved a client onto our platform after years on their own hosting environment, and they were hacked 4 days later. We had them running within a few hours; the rest of their data required two weeks of intensive re-building and re-creating. I like to think that we saved the company!<\/p>\n<\/blockquote>\n
What\u2019s required\/expected of me (the client) vs. you (web designer)?<\/h2>\n
Be sure the proposal you receive manages clear expectations for the work you\u2019ll be doing as the client vs. the work the web designe will be doing.<\/p>\n
Red Flag:<\/span> Make sure the web designer answers the \u201ccontent question\u201d and has a plan for how involved you\u2019ll need to be. Don\u2019t fall\u00a0behind schedule because there was no clear explanation and expectation for you to develop the work you\u2019ll need to provide to the web designer.<\/p>\nAt ASC Creative<\/span>, we break down very specifically what the client will need to bring to the table vs. what we provide. The most common answer to that is: Client brings the words (copy) and photos and has a basic idea of the page structure (site map). We handle the rest.<\/p>\nDuring a project development, you can also expect regular reminders and communication from your project manager.<\/p>\n
What do you guarantee vs. what do you not guarantee (SEO)?<\/h2>\n
This step usually answers the SEO and traffic question. Is the firm you\u2019re hiring a marketing firm (typically, marketing and SEO companies get the user TO the site and help the site run more efficiently). Or does the firm (and the quote) just account for building the site?<\/p>\n
Red Flag:<\/span> It can take months to build your SEO and online digital marketing presence, so if a web designer is promising outstanding SEO results or traffic results, beware.<\/p>\nAt ASC Creative<\/span>, we guarantee that when a customer lands on your new website, it will work efficiently and properly for that customer.<\/p>\nWe cannot guarantee SEO results and how users come to that site. That role is for a digital marketing specialist.<\/p>\n
Ongoing fees?<\/h2>\n
Make sure ongoing work is clearly defined. What is the plan when you want to add a new landing page or blog post?<\/p>\n
Red Flag:<\/span> Don\u2019t get stuck in a new website you can\u2019t control and need to rely heavily on the web designer for minor changes. That gets expensive QUICKLY.<\/p>\nAt ASC Creative<\/span>, we provide a flat monthly fee that covers almost everything you\u2019ll need for your new site, including most content updates. We even help out with questions you may have down the road! If you have extensive work to be done to the site down the road, we\u2019ll provide a very specific quote for that work at a discounted rate.<\/p>\nWho will be doing the work?<\/h2>\n
Make sure you\u2019re not being up-sold and outsourced unless you\u2019re fully aware.<\/p>\n
Red Flag:<\/span> If you\u2019re being outsourced, make sure it\u2019s the right fit and you do your due diligence on who is actually doing the work and their track record.<\/p>\nAt ASC Creative<\/span>, we do all our own work in-house. We have a few builders all over the world but you\u2019ll be communicating directly with us on projects and we Q.A. and guarantee the work we provide.<\/p>\nContact us<\/a> if you have any more questions.<\/p>\n\u00a0<\/div>\n
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Hire a teacher; not a salesman. Price Did someone say elephant in the room? Price can be the most infuriating thing to wrap the mind around for both the client and the web\u00a0design firm. Price has many variants and it really does vary by project. It is true that some clients take quite a bit […]<\/p>\n","protected":false},"author":2,"featured_media":3136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership"],"yoast_head":"\n
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